Entertainment veteran and visionary, James DuBose is no stranger to shedding light on the real and raw experiences that lead to success.  His mission to unapologetically amplify the Black voice and the Black experience is backed by his impressive professional catalog and continues that mission in his new executive role at the Fox Network imprint, Fox Soul. To date, the network’s programming has garnered record-breaking TV viewership numbers and as the program celebrates its second successful year, he continues to positively shift the paradigms at the network.

DuBose is a native of Greensboro, North Carolina. While he was raised in a single-parent home, he grew up surrounded by lots of love from both sides of his family. James would find sports to be an outlet and would develop lifelong friendships. He would also learn the importance of a strong work ethic.’

Media and entertainment have always been a passion of James’. From an early age, he had the desire to hone in on his creativity. This would lead him to study Broadcast Communications at his home state’s Wake Forest University. After Graduation and signing with the Detroit Lions, James would fully immerse himself in Media and find himself working with some of the biggest names in entertainment.

In 2005, he launched his first production company where his first project would be working on the hit Keyshia Cole Series, Keyshia Cole: The Way It Is. Dubose says he is forever indebted to Keyshia Cole who entrusted him with his vision and share her raw and uncut story. From there everything would fall into place as he was able to work on other hit series including Tiny and Toya, Monica: Still Standing, Trey Songz: My Moment, The Michael Vick Project, and more! This would give birth to a new era of storytelling in the Reality TV and Docu-Series realms. He notes that everyone was at a crossroads in their life and his focus was capturing people at the darkest moment trying to find their way and how they overcame that. He found that audiences would gravitate towards those shows because they are real and relatable which would foreshadow the focus at Fox Soul.

Much like the stories he told, James would later find himself facing crossroads in his own career. At the highest point of his career, he was miserable. “It was like I was living a lie and the hardest part is looking at yourself in the mirror and knowing you’re living a lie. And it’s like I am dying every day,” He states and he had a difficult time talking about it. He credits Loretha Jones, former President of BET for aiding him during that time. James would encourage others who are facing hardship in their life to talk, stating “there’s nothing weak about telling somebody you need help. You’ll start to feel better because you won’t feel alone and you’ll realize that 90% of people you’re talking to have some type of demon they’re fighting every day.”

Fast Forward to today, James is now the General Manager and Head of Programing at the OTT Network, Fox Soul. Fox Soul is the Fox Broadcasting Network’s first live and interactive OTT (over-the-top media) Service dedicated to the Black community. James’ mission is reflected on the FoxSoul Network- to celebrate black culture and with real topics that impact the everyday lives of the black community through frank and insightful dialogue with local and national influencers.  

The opportunity find James while he was the executive producer and syndicator at the entertainment show, Dish Nation. He states that Fox was looking to venture out into new cultures and they would eventually approach him for insight. After pitching his ideas and a successful test run in 2019, he sold it and would officially get the green light for Fox Soul. He makes it known that “I am able to obtain these opportunities because I was blessed with a great team.”

Fox Soul is the viewers’ network, where they allow the audience to control what they want to see. They further differentiate themselves from other streaming networks because they allow viewers to interact with their hosts in real-time. This gives the community a safe space to address imperative issues and topics in the comfort of their homes. “The mission for Fox Soul is long-term,” James says. His goal is to develop the streaming platform into a linear broadcast channel in addition to the streaming. He also wants to hit the genre of everything Black people love as a culture and show the totality of the Black community.

In the spring, viewers can expect new programs from the network including a music competition show following how a Producer, Writer, and artist come together to make a hit.  The program also plans to dive into Saturday morning animations for children, where black kids can go and see themselves, feature films, and documentaries in the future.

For a man with such an impressive, professional body of work, James humbly describes himself as a man who is striving to learn and grow every day with an intent to uplift the culture of the people who are for him. When it’s all said and done he wants his legacy to live on as a man with a pure heart.

Be sure to interact with Fox Soul wherever you watch or visit their Youtube and website FOXSOUL.TV and follow them on all social media @foxsoul.

You can connect with James Dubose on all platforms @duboseofficial.