Mark your calendars everyone! Atlanta-based clothing brand,  Initiated Apparel will launch its anticipated first collection via a pre-sale launch Friday, October 14th. The self-empowering focused brand has its sights set on uplifting the self-love movement by combining unique designs while radiating positivity through messaging. “Initiate your higher self, ignite your mind” is the company’s motto.

The mission of Initiated Apparel is dedicated to providing quality clothing with timeless, positive messaging and visual appeal. The initial drop will feature hoodies, T-shirts, and athletic wear. Founder and CEO Kareen Thomas was inspired to start the brand after recognizing the negative mental toll the global health pandemic had on the ‘human experience’.

He states “After making it to the bright side of my own self-improvement journey, I realized that self-encouragement and belief in my own abilities were essential fundamentals to activating an elevated life. I want to help ignite this fire in others.”

The brand strives to initiate greatness, enlightenment, and self-belief to their consumers. CEO Thomas plans to expand the brand to incorporate additional signature and custom items in 2023.

Follow @initiatedapparel on social for up-to-date designs, merch drop dates, and promotions.