Alyssa DiTomasso-Ammar is an upcoming media maven and community leader based in Atlanta, Georgia. Though she is just beginning and her career is still budding, she has already held positions at major networks like CBS Radio (now Audacy) on WAOK’s Rashad Richey show, iHeart Radio1100 AM’s Chicks Into Sports radio show, V103 FM, Star 94 FM and has hosted on-air for various independent shows.

New Jersey-born and Atlanta-raised, Alyssa has always had big dreams and that has carried her throughout her life. Growing up she dreamed of holding various occupations but later found herself lost trying to discover her true passion. Ammar fell into communications after it was recommended to her in college and found inspiration in the hit BET show “Being Mary Jane.” She went on to attend Georgia Highlands and finished her matriculation at Kennesaw State University with a degree in Communications specializing in Digital Media and Entertainment. She also holds a minor in Hospitality Management and Event Planning and dived straight into the field upon her graduation.

For the last five years, Alyssa has been honing in the media field. She started in the industry as an intern and had been working her way up the ladder. This led her to her current role as a Digital Content Producer at Audacy (formerly Entercom). She says, “it’s been a wild ride, but this industry is everything I dreamed it would be.” She has been able to expand her reach as she gets to network- meeting and talking to amazing people every day. Outside of producing, she is an on-air personality where she interviews community leaders, trendsetters, people of interest, and more! She says wakes up energized and ready to work knowing that “when I meet new people who have an amazing business, or star in a show I get to share them with the people I care for most, the people in my community.” She ultimately wants to be someone people could rely on for important information, for a learning experience, for a friend that would always be there for them.

While Alyssa is just getting started she has already learned some major lessons in the industry. One of her first lessons was, some bridges are meant to be burnt: not everyone you meet in this industry is your friend. She has experienced people who claimed they can help propel her career to the next level but were not true to their word. Also, she states that remembering names is super important- having made this mistake herself, and the most important lesson is to trust your gut. For those hoping to get their big break in the industry, Alyssa notes “follow your heart. If you believe in yourself, don’t let anything or anyone – including yourself – stand in your way. There is no formula to be successful in this industry.”

In the future, Alyssa hopes to transition from a radio personality to a tv personality. Her current focus is on expanding her presence and making an impact in the social media community.

For those looking to connect with Alyssa, you can find her on social media at @itsme_AlyssaD