It comes as no shock that we’ve seen a huge shift of influence come from social media over the last few years. That influence has come from the music we’ve come across, the reviews of our favorite binge-worthy shows, and most importantly…the people. You might not even realize that the people you watch across various social media platforms have had such a great influence on you. However, these influencers, as they are widely known, have made that impact on us to a point where many of us now seek out what they find “in style” or “worthy” of attention. Some might consider it good or even bad, but it’s safe to say these influencers have helped shape the world in which we live. Over the past year, amid the pandemic and with more of us having time to scroll our timelines, influencers have had even more opportunity to partake in the growing of their brands and even more chances to capture our attention. Here are 10 influencers I believe have helped shake things up and should be on your radar!

Arnell Armon

When it comes to beauty and fashion, Arnell Armon is that girl! She’s an Instagram influencer who dabbles in the various topics of makeup, hair, fashion, and lifestyle. With over 600,000 followers it’s quite clear many have taken a liking to what she has shown. Many of her followers look forward to each post just to keep up with her skincare routine alone. You can check out her Instagram by following @arnell.armon 

Hailie Jade

You may or may not be aware of the fact that Hailie Jade is the daughter of rap star, Eminem. Well shockingly, I had no clue. I was drawn in by her cool layout and her pictures that made me instantly think she was a model. However, once I found out, it made me even more intrigued to keep her on my radar. That’s why I recommend her to be on your radar as well. You can follow her @hailiejade  

Bronnie

As a blogger, Bronnie has the influence of many fashion-forward followers. Her outfits are dazzling with a hint of streetwear. She has the ability to make even the simplest outfit look like it came right off the runway. I admire her sense of style as well as her simplicity to make it look so easy to put together. With an Instagram following inching closer to 300,000, she’s definitely one influencer to keep on your radar. You can keep up with her by following @bronnniee

Tamu McPherson

Not only does Tamu McPherson hold a title of influencer, but she’s also founder and creator of All the Pretty Birds, an online magazine-blog-type community for a multiethnic and multicultural audience. Tamu’s style and grace shed light on that very existence of the multicultural aspects of street style and overall beauty. You can find her on Instagram by following @tamumcpherson

Kara Roselle Smith

Afro-indigenous model and writer, Kara Roselle Smith, is probably one of my favorite influencers out of this year. As a writer and activist, she’s able to bring beauty and brains together and make it work in a way that seems effortless. It’s very admirable especially in a society that can sometimes make it seem that the two cannot coexist. She’s high on my radar for sure, so I encourage you to check her out by following her Instagram, @kararoselles

Freedom At The Mat

For all the women out there who need that everyday moment of simply being able to take care of your mind, body, and soul’s well-being, this is the Instagram page for you to follow (@freedomatthemat). By following, you’ll be able to receive tips and other ideas of aid when it comes to self-care. It’s important to keep up with what is happening around you, but even more important to focus on what matters the most…and that’s your mind, body, and soul.

Jordan Airiyah

Jordan Airiyah, also known as @jordanfromvegaz, has to be one of my absolute favorite TikTok influencers. Her videos are always amusing and straight to the point…and might I add super relatable. She’s climbing to almost 700,000 followers and it comes as no shock to me. I’ve even made a couple of videos myself using sound from her own original videos. If you’re looking for content to keep you laughing and also that you can relate to, follow her.

Grant Khanbalinov (heyellianafamily)

I know TikTok is very popular for many of its comedic influencers…you’ve seen who I have enjoyed so far above. However, one of my favorite influencers happens to be the family of Grant Khanbalinov. He often uploads videos of him and his wife’s children, who very recently this year created several videos paying homage to the movie Matilda and popular Netflix show Stranger Things. I found the videos to be so adorable with their daughter playing the parts of the respective characters in each movie. Give @heyellianafamily a follow to see how they capture their family moments.

Amiracle Williams

Known as @heartofcreations on TikTok, Amiracle Williams defines herself as a “goofy multitalented chick”. Each video she uploads shows her comedic side, as well the deliverance of that everyday friend who you look to when you’re in search of a good laugh. She brings beauty with a touch of great comedic timing.

Cassie Stephens

Tennessee art teacher Cassie Stephens reminds us all of that elementary art teacher we had that we always viewed as super cool and so kind. Her TikTok account (@cassie_stephens) brings those exact thoughts to life, which is what makes her so interesting to keep on your radar. She’s relatable and funny with her artsy outfits that take you back to your childhood days.