With a lifelong love for entertaining, Vince Ashton is fulfilling his wildest dreams! 2022 is already boasting success with his television debut on the upcoming Food Network show, The Great Chocolate Showdown and his newly minted position as the official host of College Park. 

Vince Ashton has loved performing since the age of 3. As an only child, his mother and grandmother knew he would end up being on stage—whether it be singing, dancing, hosting or making magic with pots and pans on the small screen. An Atlanta native and recording artist, at age 31 he’s lighting up stages with his authentic approach to pop culture, fashion, and music. He redefines the classical story of the urban kid who dreams of making it to the big time through his passion for education, people, and faith.

With many memorable moments in his career, he has performed for former first lady Michelle Obama, opened for Grammy Award Winning R&B songstress Monica and became a recurring actor/dancer on the hit YouTube Show “Face the Music.” His well rounded body of work landed  Vince the position as the official entertainment and events host of all College Park, GA festivities. 

Vince is from neighboring city East Point and states, “I have family members that still reside in College Park. This opportunity hits home…because it is home. I often say grown here not flown here and I represent the southside of Atlanta to the fullest. It’s important to me because I’ve watched the city itself grow, thrive, become a haven for black owned businesses and so much more… I’m honored to be a part of all that’s happening there.”

On top of performing, Vince started his own cheesecake business, It’s a Cheesecake in 2017. He always loved to cook but never deemed himself an “official” baker—but one holiday season it all changed. He made an oreo cheesecake recipe and he never looked back. His friends enjoyed his recipes  and encouraged him to go into a business.  That next month he created new flavors including peach cobbler, salted caramel macchiato, and triple berry white chocolate. Next, he did a product photoshoot, tasting event, developed a business plan and logo, and before he knew it, It’s A Cheesecake by Vince Ashton was born. The new venture came at a pivotal time as he was unexpectedly laid off from his 9-5 job, thrusting him further into entrepreneurship. He put his head down and focused on managing his very own business and it has been elevating since! Currently, his cakes are sold online and exclusively at Lenox Mall’s restaurant, Cheese ATL.

His business success led him to his debut tv appearance as he will be featured on season 3 of The Great Chocolate Showdown on Food Network Canada. Vince says you can expect diversity, creativity like no other, tons of laughs, high energy and inspiration. “My castmates all came from different backgrounds and their personal stories as well as their own uniqueness and baking styles were just incredible. It’s going to be a GREAT SHOW!”

With all this greatness surrounding him, Vince remains grounded by staying connected to his faith, church and worship. His work onstage continues as he is slated as the resident anthem singer for the NBA G-League’s Atlanta SkyHawks for the 2022 season. 

Learning to work smarter, not harder, Vince has become honest and realistic about his bandwidth and tries not to overextend himself. He has expanded his management and public relations teams to manage his growing business imprints.

Catch Vince on the Great Chocolate Showdown premiering in Canada on Tuesday, March 1st at 9 p.m. ET/PT on Food Network Canada. The U.S. installment will air on the CW Network in future months.

In the meantime, follow all things Vince on social: @VinceAshton