From scooping cones as a college student to becoming one of the most successful franchise owners in the country, Antonio McBroom is building businesses with boldness, heart, and vision. 

Dressed in a bowtie and a beaming smile, McBroom walks into the room with the quiet confidence of a man who’s built a portfolio that spans 20 Ben & Jerry’s shops, a Starbucks café, and now—a legacy-driven brand rooted in servant leadership. 

His newest release, The Self•ish Servant, isn’t just a book. It’s a movement—a rallying cry for entrepreneurs who lead with purpose and move with intention. It’s the blueprint for how to serve, scale, and sustain success without selling your soul. 

The Book That Brought the Boardroom to the Block 

“I didn’t want to just talk business. I wanted to talk breakthrough,” Antonio shares. “This book is my journey—my wins, my stumbles, my moments of faith. It’s about growth. It’s about purpose. It’s about leadership that serves.” 

Written like a memoir but packed with real leadership gems, The Self•ish Servant unpacks McBroom’s rise from college hustle to corporate empire, all while staying rooted in his mission to build up people who look like him. 

“I want readers to feel seen,” he says. “Whether you’re an entrepreneur or a high school kid, I want you to see yourself in my journey—and avoid the pitfalls I had to learn the hard way.”[

The Lesson His Son Taught Him at Chick-fil-A 

One of the book’s most touching moments doesn’t happen in a boardroom—it happens in the backseat of McBroom’s car. 

“My son loves Chick-fil-A—he’s a chicken tender guy,” Antonio says with a laugh. “One day I had to make a quick detour before we got there, and he got upset. Real tears.” 

What came next shifted Antonio’s whole perspective.

“He asked me, ‘Dad, do we have a gazillion billion hours to live or something?’ And it hit me… we really don’t. We only get so many minutes and moments. And we have to be intentional with every single one.” 

From College Job to Corporate Vision 

Antonio’s empire started the way many great stories do—unexpectedly. 

While attending UNC Chapel Hill, he picked up a job at Ben & Jerry’s just to make ends meet. By senior year, he was managing the store. By graduation, he owned it. 

“That was the first time anyone in my family ever owned a business,” he says. “It lit a fire in me.” 

From there, the vision expanded fast. One store turned into five. Five into ten. Then came the leap: multi-state expansion, Starbucks, and multiple brands under his belt. 

“I call myself a serial scooper of opportunity,” Antonio says. “I stay scouting for new ways to grow—and serve.” 

Franchise Secrets & Six-Figure Lessons 

But it wasn’t always smooth sailing. One of his biggest lessons came with a painful price tag. 

“I opened an Auntie Anne’s Pretzels in the wrong location and lost $100,000 in ten months,” he reveals. 

But McBroom doesn’t call it a failure—he calls it a filter. 

“It taught me the power of Main Thing Energy. Every day, there’s one thing that matters more than anything else. If you do that, everything else becomes easier—or irrelevant.” 

It’s a principle he lives by, and one he credits for his empire’s continued growth. 

Community Isn’t a Buzzword. It’s His Bottom Line. 

For Antonio, success means nothing without service. His business philosophy flows in a cycle: grow the business, pour into the community, then let the community fuel the next wave of growth.

“I get very involved with nonprofits like WEAR—Working to Extend Anti-Racism Education—because I believe in creating lasting impact. We support them financially, and I sit on the board. They’re reaching kids and educators with anti-racism education. That’s the kind of legacy work I want to do.” 

It’s not just about donations—it’s about dedication. “If I want to be more involved, I’ve got to run the bag up. Then I come back and serve harder. That cycle fuels everything I do.” 

Next Chapter: Stages, Speaking, and Soul Work 

With The Self•ish Servant now in the hands of readers, Antonio is stepping fully into his next season: speaking on major stages, mentoring the next generation of leaders, and bringing his message of servant-led success to the masses. 

“This is my transformation season,” he says. “Sharing the Primo story, standing on stages, pouring into rooms I never could’ve imagined being in—it’s the best part of the journey so far.” 

But don’t think he’s done building. 

What Legacy Looks Like 

“When it’s all said and done, I want to be known for impacting the business world by $10 million—through mentorship, partnerships, and platforms that changed lives. Not just my life. Our lives.” 

And if The Self•ish Servant is any indication, he’s not just on track—he’s already leading the way. 

Antonio McBroom isn’t just a franchise mogul. He’s a movement. 

And The Self•ish Servant? It’s more than a book. 

It’s a mirror, a map, and a mission.