Drew Plotkin, an Emmy-nominated journalist, creative producer, and the author of “Under My Skin: Baring It All One Tattoo at a Time,” embarked on a remarkable journey during the COVID-19 pandemic. With the slowdown and eventual shutdown of his commercial production business, Drew sought to channel his passion and knowledge into a brand that would make a difference. What emerged from his determination and creative thinking is Derm Dude. This brand not only offers a range of grooming products but also challenges stereotypes and stigmas surrounding men’s hygiene with humor and originality. 

The Birth of Derm Dude 

Drew Plotkin’s skincare career started over 25 years ago as a director for celebrity beauty commercials working with Cindy Crawford, Jennifer Lopez, and many others. As the pandemic disrupted many industries, Drew Plotkin found himself at a crossroads when his commercial production business shut down. Rather than chasing profits, he used this opportunity to create a brand rooted in his passions and expertise. Drew is not only creative but also someone deeply passionate about tattoos and skincare. He would later recognize the opportunity to start a business that merged his interests with consumer needs. Initially, he intended to launch a tattoo aftercare line, recognizing the importance of proper skin care in the tattoo world. He then decided to diversify into the grooming industry, establishing a line of beard products after successfully creating a line to help his own beard thrive.

Expanding into Men’s Grooming 

But it didn’t stop there! Derm Dude has grown into a men’s grooming brand, covering a wide range of products designed for men’s grooming and hygiene needs. This expansion includes beard growth kits, body wash, shampoo conditioner, trimmers, foot cream, and even his unique testicle care including his popular ‘Happy Sack Nut Love Cooling Cream.’

The Rise of Derm Dude

What truly sets Derm Dude apart is Drew’s unique approach to branding. With a keen sense of humor and a desire to break down societal norms, Drew’s brand challenges the conventional expectations around men’s grooming and hygiene. Derm Dude products not only deliver quality and effectiveness but also showcase a playful personality while also maintaining authenticity.

Drew’s extensive experience in the skincare industry played a pivotal role in Derm Dude’s success. Drawing from his background, he understood the significance of consumer testimonials and the value of incorporating customer reviews into product development. The consumer-centric approach allowed Derm Dude to fine-tune the products, ensuring that each product met the specific needs of its customers. 

The Human POST IT® Note

In 2022,  Plotkin unveiled his life’s narrative through his memoir, titled “Under My Skin: Baring It All One Tattoo at a Time.” His book unveils a sequence of pivotal life events that ultimately paved the way for the thriving Derm Dude brand. Plotkin’s compelling story is one towards finding inner peace, healing from the past, cultivating mindfulness in the present, and navigating the future with resilience and wisdom. Each chapter of his life unfolds, much like the process of getting a tattoo, one significant moment at a time.

Ultimately, Drew Plotkins and Derm Dude’s humor, authenticity, and high quality products has enabled the brand to stand out in a crowded market and resonate with customers seeking more than just grooming products. His dedication to destigmitize men’s grooming is one that continues to be refreshing and innovative. 

Learn more about Drew Plotkin and Derm Dude:

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