Meat The Mushroom: Swapping out the Swine and Shroomacon the World Happy on Shark Tank Season 15!
Feb 2, 2024
WRITTEN BY:
The Recap Report Staff
In a recent episode of Shark Tank, Marvin and Aleah Montague, the founders of Meat The Mushroom, took the stage proving that there are indeed two sides to every story – especially when it comes to bacon. Their appearance kicked off with the couple engaging in humorous banter about the pros and cons of pork bacon, setting the stage for a pitch that would leave the Sharks with a new understanding of “bringing home the bacon.”
The Montague’s big reveal came as the founders introduced their star product, Shroomacon, confidently stating, “If it looks like bacon and tastes like bacon, it must be mushrooms.” The uniqueness of Shroomacon lies in its organic, clean label, non-GMO composition, made from only five wholesome ingredients, a fact that was emphasized throughout the pitch.
Vegan founder and visionary Marvin’s passion was palpable as he shared a personal journey that led him to the power of a plant-based diet. Having cured a diagnosed enlarged heart and lifelong asthma through this lifestyle, Marvin’s commitment to promoting healthy living shone through in the creation of Shroomacon.
As the Sharks got a taste of Shroomacon in a BLT, Mark Cuban exclaimed, “It’s actually really good.” Lori Greiner highlighted its fat-free, very lean, and crispy attributes. Notably, Kevin “Mr. Wonderful” O’Leary granted a profound compliment, stating, “In Shark Tank, we have had so many plant-based products. They all taste like crap. This actually tastes good.”
Marvin’s realization about food-related illnesses in the Black community fueled the inception of Meat The Mushroom. Initially starting as a restaurant, the transition to commercial business became imperative, driven by the belief that widespread impact could reach far beyond the Black community to positively influence the world.
The Sharks were impressed, leading to two offers: one from Kevin at $150,000 for 33.3%, and another from Lori with the same offer. Ultimately, the founders decided to go in with both Sharks, solidifying a $150,000 investment for a 33% stake.
Social media erupted with excitement following the Shark Tank episode, with supporters showering Meat The Mushroom with love. Positive comments flooded in, praising the use of clean ingredients, congratulating the couple, and expressing amazement at the Shark Tank appearance.
Aleah expressed gratitude for the opportunity, stating, “Being on a national stage like Shark Tank means a lot to small businesses. So grateful for the opportunity to spread this information to a global audience!”
As expected, the episode airing led to a staggering increase in sales—prompting a full inventory sell-out. The company has since adjusted staffing to handle the welcomed increase and restocked to meet consumer demand.
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